At Rooted, our story is grounded in a rich heritage shaped by the deep experience our founders, Steve and Maddi, bring from the cosmetics, personal care, and pharmaceutical worlds.
With a shared passion for working with forward-thinking, market-leading brands, they’ve built their careers around creating standout beauty products. But along the way, they noticed something missing — the manufacturing side of the industry often felt a bit...soulless. Lacking connection, creativity, and a true partnership spirit.
So, they set out to change that.
Rooted was born from a simple but powerful idea: when our brand partners succeed, we succeed. That belief has shaped a culture — and a business — that’s agile, collaborative, and everything you’d hope for in a manufacturing partner.
We’ve closed the gaps we saw in traditional manufacturing approaches and flipped the script. For us, beauty product development isn’t just a process — it’s an art form.
At Rooted, we think like brand builders because we are brand builders. We’re here to navigate, create, flex, and have fun doing it. Because bringing innovative beauty products to life should feel just as exciting as the ideas behind them — and we’re here to show you exactly how.
Who we are
Specialists in premium hair and skin categories
We’re at our most comfortable when we’re working on luxury, high-end skin care and hair care products. We’re still great in other areas too though, we don’t want to give you the wrong impression. Hair, Skin, Bath & Body, Shave, Grooming, Parent & Child, Sun, Sunless Tanning, Hotel & Spa, Pet.
Minimum Order Quantity - 1000 units
We wanted to remove barriers to market for the future ‘hero’ products and brands. A 1000 unit MOQ allows you to enter the market with minimal financial risk.
Access to over 5000 high-quality raw materials
We work with a huge number of reputable, market-leading speciality raw material manufacturers and suppliers. This gives us access to any material we might need to create beautiful products for you.
No charges for bespoke product development
At the core of our business is a belief and understanding that we can only succeed when our brand partners succeed. By removing this barrier to market, we trust that our process facilitates mutual success.
Timely and cost-effective product launches
We pride ourselves on our flexibility, agility and speed to market. Whilst it’s hard to put an exact timeline on this, as it ultimately depends on project specifics, we’re confident we can get your product on shelf quickly and effectively.
We’re creating beauty, differently.
