Rooted was built on a simple truth: when our brand partners win, so do we. That mindset has shaped a culture that’s agile, collaborative, and everything you’d expect from a true cosmetics contract manufacturing partner. That's why everything we do starts with our deep rooted beliefs:

Service That Defies Expectations

We respond fast, communicate clearly, and care deeply. You will only deal with the owners, decision makers and people who can make things happen.

Speed With Integrity

We move quickly without compromising safety, compliance, or performance.

Quality Without Compromise

High-quality, ethically-sourced and sustainable ingredients, rigorous processes, and consistent excellence.

Value That Works for the Client

Fair pricing, lower but scalable MOQs (minimum order quantities), commercially sensible models.

Flexibility Built In

We adapt to volumes, formulations, packaging, and timelines in line with growth.

Partnership Over Transaction

Long-term relationships built on trust and shared ambition. Our approach is 100% personal in an impersonal industry.

Simplicity and Ease

We are obsessed about removing all friction so working with us feels we are in this 100% together.